Feel good about your energy

Optimise your battery. Save £100s on your bills.

Smug enhances your energy use.

Our app uses machine learning and weather forecasting to control your battery.

Download the app and get started in minutes — no waiting, no sign-up fees.

Smug Bug in-home display

Start shrinking your bills...

Connect your battery

Simply log into your battery’s cloud account, or connect via our Smug Bug in-home display.

Add your tariffs

Your import and export tariff details tell us when electricity is cheap and when it’s not.

Switch on optimisation

Just one toggle, no complex configuration. Sit back and save! Sign me up

Stay ahead of the game...

Smug Flex is coming soon.

Flex: early sign-up

How does it work?

You hit one button, and Smug will take it from there.
Our algorithm will...
Learn your energy usage
Our algorithm gets better with data and time
Forecast your generation
Using past data and sophisticated meteorological models to predict your solar array’s output
Connect to your tariff
To get the best out of the time-of-use pricing patterns
Charge and discharge your battery at the very best times
Minimising import costs

Maximising export income
Your energy without Smug:
Your energy with Smug:

Smug Bug

Our in-home display connects via WiFi to compatible inverters...

Giving you monitoring, plus optimisation and control in the Smug app.

Looking to buy one? Click on the Bug to grab one from our friendly wholesaler, Midsummer.

If you have one already, here is how to set it up.

Visit our news page for updates and info...Visit our news page for more info...

Stay on top of our moving and shaking with our articles and announcements

Preview of the latest Smug News posts

So, what will it cost me?

Smug is free to use.

We’re focused on putting money back in your pocket through smarter battery optimisation.

With Smug Flex (coming soon), your battery will earn you money connecting to flexibility markets. We’ll take a small cut of what you make.